Social media as a marketing channel requires a strategic, data-driven approach to targeting, messaging, and KPIs that are tailored to a brand’s audience and objectives.
Social media marketing is one of the most important marketing tools at your brand’s disposal. In fact, it’s no longer optional. Countless companies – likely including yours – are already experiencing success in building their online communities.
However, it’s becoming more difficult to reach audiences through organic activity alone.
The most successful brands are increasing their investments in social and gaining access to more qualified targeted audiences, along with in-depth analytics, through paid social media advertising.
Social Media Advertising campaigns are ideal for growing brand awareness, generating leads, and driving conversions in the short term.
Ready for a big run-on definition? On-site SEO, also referred to as on-page or technical SEO, is the practice of optimizing “elements” within both the visual interface and code of a website with the goal of ranking that website -or specific pages within- higher in search engine results. The higher your search engine rank, the more traffic you can expect to attract to your website!
The ultimate goal of on-site SEO is to make it as easy as possible for search engines to 1.) understand what a website is about 2.) identify a page as relevant to particular keywords and 3.) determine that page to be useful and worthy of ranking high on search engine results page (SERP).